Postmark

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Configuration

To connect to the Postmark API and extract email event data, provide the following configuration parameters:
KeyDescriptionSample ValueRequired
postmark_server_tokenYour Postmark server’s API token used to authenticate requests.abc123...✅
start_dateCutoff date to start syncing historical data (format: YYYY-MM-DD).2023-01-01✅

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What is Postmark?

Postmark is a reliable transactional email service for sending and tracking important application-generated emails, such as password resets, receipts, welcome emails, and more.
Integrating Postmark with Mage allows you to automate the extraction of email delivery events, bounce information, and open/click tracking into your data warehouse for advanced analytics.

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How to Get Your postmark_server_token

  1. Log in to your Postmark account.
  2. Navigate to Servers → API Tokens.
  3. Copy the Server API Token you want to use.
For more information, see Postmark’s API token documentation.

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Why Integrate Postmark with Mage?

  • Automated email tracking: Extract delivery, open, click, and bounce events.
  • Centralized analytics: Consolidate Postmark email data with other sources in your data warehouse.
  • Improve deliverability: Analyze bounce reasons and optimize your sending practices.
  • Real-time monitoring: Stay updated on the performance of transactional emails.
  • Scalable architecture: Sync millions of email events without manual intervention.

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Supported Streams from Postmark

When integrated with Mage, the following Postmark data streams are available:
  • messages_opens — Track when recipients open your emails.
  • messages_outbound — Retrieve details of outbound messages sent via Postmark.
  • stats_outbound_bounces — Statistics on email bounces (hard, soft bounces).
  • stats_outbound_clients — Email client analytics (e.g., Gmail, Outlook, Apple Mail).
  • stats_outbound_overview — High-level summary of outbound email performance.
  • stats_outbound_platform — Platform analytics showing devices used by recipients.